I drove up to Oregon this week. It's a long, boring drive that lasts about ten hours. The scenery is made up most of mountains and billboards.
When you first cross the state border, the scenery changes, and everything becomes super-beautiful. It feels like you're at Williamette Valley, at the end of a six-month journey down the Oregon Trail.
Ten minutes later, the scenery reverts back to boring. I think the state only focuses on taking care of the area right near the border, in order to impress all newcomers. That's a sneaky little trick. California does the same thing, only we focus our efforts on Disneyland, not the state borders.